Middle East Online|Nov. 17 2010
The Right Start Foundation and the Chairman of its board of trustees, Amr Khaled, have launched the ultimate struggle to win over the Yemeni public’s hearts and minds, in a battle to favor Islam’s intermediacy and moderation. They have started a monumental project that confronts extremist ideology in Yemen.
The struggle will be waged across three fields.
The field of media and information includes a group of icons who represent Islamic preaching will accompany Khaled to Yemen, and will start an extended media campaign aided by the Yemeni Ministry of Information. The campaign will be propagated through all of Yemen’s media outlets, forums, websites, mosque pulpits and television channels.
This media campaign will be led by Khaled and a group of preachers who call for intermediacy. In it, they will rebuff Al-Qaeda’s ideology and direct the Yemeni people to the ideas of temperance and moderation.